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Candy A to Z: MoonPie

February 08, 2018

In our collection of thousands of candies, there are a precious few that hold the distinction of being over 100 years old, and MoonPie is a member of this exclusive club. On one hand, it's astounding for any product to weather a century of ups, downs, and changing tastes. On the other, a MoonPie is basically a pre-made, individually wrapped s'more. How could a product like that not succeed?!

Double Decker Moon PieSince its creation in 1917, the MoonPie has satisfied generations of snackers with its winning combination of chocolate, marshmallow and graham crackers. Except for the addition of a couple new flavors in the latter half of the 20th century, its tasty trifecta has remained largely unchanged.

Today, this American classic is still satisfying the cravings of fans all over the world and is gaining even more attention thanks to a wildly funny Twitter account. The way things are looking, MoonPie has a good shot at sticking around for another hundred years!

Banana, Chocolate and Vanilla Double Decker MoonPiesJimmy Sweet Tooth says: I was so excited to sample the MoonPie for two reasons. First, I love their Twitter account. It's hilarious and everything a great social media marketing campaign should be. Second, I'm pretty sure I remember my great grandma being a fan of MoonPies, so it really holds a nostalgic charm for me, as well. And that's before I even mention the taste! It's soft, chewy, a little crumbly, but still so much easier and less messy to eat than your average s'more. I'm happy to be on the MoonPie bandwagon!

Major components: Chocolate, marshmallow, graham crackers 

Primary texture: Chewy

Flavor profile: A strong chocolate-graham flavor, with a delightful chew from the marshmallow

Manufacturer: Chattanooga Bakery

Year Introduced: 1917

Flavors available: Chocolate, Vanilla, Banana

Recommended if you like: S'mores, Marshmallows, Golden Grahams Cereal, America, the Moon

Brand Brothers and Sisters: Look Out! Coconut Pie, Look Out! Pecan Pie

Suggested uses: MoonPies make great lunchbox snacks for kids and adults. Their name and packaging make them an obvious choice for any outer space parties or activities you may be hosting, and their longstanding popularity makes them a great treat for celebrating milestone birthdays, anniversaries and other nostalgic events. In fact, you might even find a MoonPie included in our Nostalgia Gift Bucket (Subject to stock and availability. Even if you don't get a MoonPie, this tub of retro treats is still a lot of fun!)

What's your favorite MoonPie memory? Share your story with us below!

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