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Candy A to Z: Hi-Chew

November 30, 2017

If you're thinking, "Hi-Chew? Never heard of it." you're probably not alone. In fact, these little chunks of chewy awesomeness were hardly on our radar before we cracked a pack open for this feature. But, boy, are we glad we checked them out.

Hi-Chew is a product of Morinaga & Co., a Japanese confectionery that's been around for more than 100 years! The company has produced a variety of sweets throughout its long history, but the introduction of Hi-Chew in 1975 was a milestone that brought lasting success and transformed Morinaga & Co. into what it is today.

Hi-Chew Fruit ChewsHi-Chew was invented when the company's founder, Taichiro Morinaga, was inspired to create a bubblegum-like product that would be culturally acceptable in Japan, where it was considered rude to remove food from your mouth. His creation, a chewy candy that eventually melted away, became wildly popular and today has a worldwide fan base. In fact, Hi-Chew is even a partner of the Los Angeles Dodgers Major League Baseball team.

With its long-lasting chew and generous assortment of fruit flavors, Hi-Chew has something to offer every palate. Browse our Hi-Chew selection today and select a few flavors to sample. You won't be disappointed!   

Jimmy Sweet Tooth says: Hi-Chew is another new candy for me. I tried the mango flavor and they're so good! The initial chew is very firm, almost like biting a wax candy, but it softens up quickly and gives a few minutes of really juicy, sweet chewing before disappearing. I could easily see myself eating a whole pack of these back-to-back!   

Major components: Fruit-flavored chews

Primary texture: Chewy

Flavor profile: Original flavors are sweet and fruity, but sour varieties and soda pop flavors are also available. 

Manufacturer: Morinaga & Co.

Year Introduced: 1975

Flavors available: 
Hi-Chew Fruit ChewsOriginal: Kiwi, Strawberry, Mango, Green Apple, Grape, Cherry, Banana
Sour: Grapefruit, Lemon, Lime
"Fizzies": Cola and Orange Soda

Recommended if you like: Bubblegum, Starburst, Taffy

Brand Brothers and Sisters: Hi-Chew Fizzies, Hi-Chew Sours

Suggested uses: Hi-Chew are a fun everyday candy, perfect for stashing in your purse briefcase, or locker. They're a good road-trip candy and are a perfect dugout snack for baseball or softball teams.

We're sure we weren't the only ones trying Hi-Chew for the first time. Which flavor did you sample, and what did you think of it? Have you known about Hi-Chew for a while? Where were you first introduced to this candy and what do you love about it? Tell us below!

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