Wine gums are chewier than, say, Haribo Gummy Bears. They are firmer and chewier, but they do not quite get stuck in your teeth, as Jujubes do, for example. But where wine gums really shine is with their super intense flavor. Each wine gum really packs a punch. Gustaf's are as good as any I have had and the price is great. Find out what the Brits and Canadians have long known! (It is just a quirk that wine gums have words like "rum" stamped into them; they do not contain alcohol).